Headlines can truly influence the decision to read the content and hence it will decide if they buy or not buy from you!
Psychologists have long known that first impressions really do matter. Your written word is no exception. Hence, having a good headline shifts the perception of the content.
Did you know that Headline Writers get paid more than the the entire article writers?
​​Headline determines how many people will read a piece, your article, your email, etc. particularly in this era of social media. 
​​Headline changes the way people read an article and the way they remember it.
​​Learn how to engage your audience from the beginning. 
​​A headline can tell the reader what kind of article they are about to read— news, opinion, research, — and it sets the tone for what follows.
​and much much more...