5 ways to boost your business in 2023
#1 Connect with your existing clients and leads:
If you have had any connections with new contacts or have clients in the past, make sure that you start there and build more bonds between you and your existing clients and leads. The reason they are the key is that there already is a lot of trust between you and them and hence the chances of you generating business from them are much higher. Therefore, the key is to start with your existing clients and any leads that you generated in the past 3 to 6 months. it might even be going back to them to check up on how they’re doing with the previously bought product or service and see if they are 100% happy with it. It might involve serving them more for your past product to make sure that they are totally satisfied with it. The most important thing to understand is this if they bought a previous product from you, chances are that they need more help in that area and would benefit from more of your help.
#2 Increase communication:
The phase that we are in right now truly needs us to be communicating more with more people and more times. it is really the core principle of success that the more you communicate and the more people that you can reach the more successful your business will be. I know it may sound cliché, but business is numbers game the more people you can reach or you can help them or you can bring about results for them the more successful your business is. It is that simple.
#3 Define your social channels:
You really need to understand what social channels you’re going to be dominating. This might be based on where your target audience generally hangs out. There are so many platforms available, but you need to focus on those where your target audience interacts, gets value from, and also where you are able to communicate often.
#4 Get personal:
If you are looking for the one principle that will get you successful in 2023, understanding your client, and truly helping them from their viewpoint is the key to your income. A lot of entrepreneurs and business owners get stuck upon the idea of their own product and service and sometimes tend to ignore what the client's real problem is. For example, recently one of my coaching clients was telling me all about the technological challenges that she is going through and seems to always hit the wall. After exploring more in that area and asking her very specific questions about her business, I was able to help her look into the areas that are really holding her back. Technological barriers were the least of her concerns. What was holding her back was something very specific in her personal life and the moment she realized it, magic happened! I was only able to do that and create that a-ha moment for her because I took the time to understand what was really going on and where she actually needed help. The advantage of doing it this way is that you will have a client for life.
#5. Make a list:
You have heard before that the best way to progress is not to repeat the same mistakes again. The following exercise will help you to do just that. This will be one of the most important exercises that you can do in your business that will help you in the next year. Make a list of things that actually work for your business and also make a list of things that did not help you at all. The more comprehensive this list the more it is going to benefit you. List all the small and major tasks that you did, and list all the companies, actions, and people that helped, and that did not help.
Once you have this list, make sure that you plan your next year taking this into account. Put down a whole lot more actions that work for you and decide to do more of them. Look at the groups, organizations networks, and people that were helpful to your business, and make sure that you schedule a time to improve and increase your communication with them.
For example, there is one of my clients who attends the networking group every single week and the amount of referrals that she’s got from that group is quite phenomenal. When she does this list, I’m sure that she’s going to continue to put that in her calendar for 2023. Take a closer look at your business and see specifically what worked and what did not work.
I know this is a very simple exercise but it is an exercise that will totally change the outcome of your business in 2023.
I know these five tips that I shared with you were beneficial to you, and also if you need more help in learning about the implementation of these for your specific business, feel free to connect with me. Also, make sure that you understand some basic things about money as that is one area I see people struggling with as entrepreneurs and business owners. I put together a very simple e-book about money that will help you clear off some of the basics of how money works.
You can download it here for free: https://www.yourprofoundsolutions.com/truth-about-money-ebook